Indian Rhubarb on the European supplement market
Most ingredient pages tell you what Indian Rhubarb is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 57 Indian Rhubarb products from 37 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €22.
How brands use Indian Rhubarb, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 4 | — | — | €26.90 |
| United Kingdom | 8 | 7 | — | — | £15.75 |
| France | 2 | 1 | — | — | — |
| Italy | 16 | 10 | — | — | €17.99 |
| Spain | 2 | 2 | — | — | — |
| Romania | 15 | 7 | — | — | 64.00 RON |
| United States | 5 | 5 | — | — | $22.99 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Indian Rhubarb products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Revent indian Extract | 18 |
| Rhubarb | 11 |
| Rhubarb | 10 |
| Rhubarb | 5 |
| Revent indian (rhizoma) | 4 |
| Revent indian (dried herb) | 3 |
Regulatory & positioning
| Botanical source | Rheum officinale |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, liver health |
No EFSA-authorized health claim exists for Indian Rhubarb, yet brands market it for gut health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Indian Rhubarb shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Indian Rhubarb?
Indian Rhubarb (Rheum officinale) is a botanical extract derived from the roots of the Rheum officinale plant. It is commonly used in dietary supplements formulated for gut health and liver health. The extract contains various bioactive compounds such as anthraquinones and tannins. Indian Rhubarb is typically included in products marketed for digestive support and detoxification. It is valued for its traditional use in herbal formulations and is often combined with other plant extracts in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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