ID-alG™ on the European supplement market
Most ingredient pages tell you what ID-alG™ is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 249 ID-alG™ products from 101 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €52.
New ID-alG™ ads launched per month on Meta — last 6 months.
How brands use ID-alG™, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 57 | 20 | — | — | €40.99 |
| United Kingdom | 58 | 27 | — | — | £22.47 |
| France | 22 | 13 | — | — | €39.90 |
| Italy | 15 | 5 | 21 | 2 | €79.90 |
| Spain | 16 | 8 | 14 | 2 | €48.63 |
| Romania | 53 | 11 | 5 | 2 | 272.81 RON |
| United States | 5 | 4 | — | — | $36.95 |
| Switzerland | 9 | 5 | — | — | CHF 55.25 |
Who is on the shelf right now
Top brands by number of ID-alG™ products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| ID-alG ™ (extract) | 104 |
| ID-alG™ (Ascophyllum nodosum) | 40 |
| Brown Algae | 23 |
| Brown Algae | 12 |
| Ascophyllum nodosum | 11 |
| ID-alG ™ (whole plant powder) | 8 |
Regulatory & positioning
| Botanical source | Ascophyllum nodosum |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | weight loss, gut health, beauty |
Where ID-alG™ shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is ID-alG™?
ID-alG™ is a standardized botanical extract derived from Ascophyllum nodosum, a species of brown seaweed. It is classified as a plant extract and is commonly incorporated into dietary supplements. ID-alG™ is used in products marketed for weight management, gut health, and beauty formulations. Its inclusion is often aimed at leveraging the natural composition of seaweed, which contains various bioactive compounds. This ingredient is suitable for use in capsules, tablets, and functional beverages within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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