Icelandic Moss on the European supplement market
Most ingredient pages tell you what Icelandic Moss is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 147 Icelandic Moss products from 62 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €18.
New Icelandic Moss ads launched per month on Meta — last 6 months.
How brands use Icelandic Moss, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 24 | 9 | — | — | €16.90 |
| United Kingdom | 4 | 3 | — | — | — |
| Italy | 11 | 6 | 8 | 3 | €14.70 |
| Spain | 14 | 9 | — | — | €21.07 |
| Romania | 69 | 21 | 4 | 3 | 38.66 RON |
| Austria | 3 | 3 | — | — | — |
| Switzerland | 5 | 3 | — | — | CHF 9.95 |
| Poland | 4 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Icelandic Moss products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Iceland Moss | 79 |
| Cetraria islandica (L.) Acharius s.l. | 28 |
| Iceland Moss | 15 |
| Iceland Moss Extract | 11 |
| Lișca islandeză Extract | 7 |
| Iceland Moss | 6 |
Regulatory & positioning
| Botanical source | Cetraria islandica |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, respiratory, immunity |
No EFSA-authorized health claim exists for Icelandic Moss, yet brands market it for gut health, respiratory, immunity — the gap between claim and positioning is itself a competitive signal.
Where Icelandic Moss shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Icelandic Moss?
Icelandic Moss (Cetraria islandica) is a botanical extract derived from a lichen species native to Arctic and subarctic regions. It is commonly incorporated in dietary supplements as a natural source of polysaccharides, fibers, and secondary plant compounds. Icelandic Moss is used in products marketed for gut health, respiratory support, and immunity. Its inclusion in formulations often targets consumers seeking plant-based ingredients with traditional use backgrounds. The extract is typically found in capsules, powders, and throat-soothing formulations within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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