Hydroxytyrosol on the European supplement market
Most ingredient pages tell you what Hydroxytyrosol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 Hydroxytyrosol products from 14 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €37.
New Hydroxytyrosol ads launched per month on Meta — last 6 months.
How brands use Hydroxytyrosol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 3 | — | — | — |
| United Kingdom | 2 | 1 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 6 | 4 | — | — | €37.48 |
| United States | 4 | 3 | 2 | 1 | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Hydroxytyrosol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Hydroxytyrosol | 20 |
| Hidroxitirozol Extract | 1 |
Regulatory & positioning
| Botanical source | Hydroxytyrosol |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, immunity, longevity |
No EFSA-authorized health claim exists for Hydroxytyrosol, yet brands market it for heart health, immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Hydroxytyrosol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hydroxytyrosol?
Hydroxytyrosol is a phenolic compound primarily derived from olive oil and olive leaf extracts. It is classified as a plant-based antioxidant and is commonly incorporated into dietary supplements. Hydroxytyrosol is used in products marketed for heart health, immunity, and longevity. Its inclusion in formulations often targets consumers interested in botanical antioxidants and polyphenol-rich ingredients. The compound is valued for its natural origin and compatibility with various supplement delivery forms such as capsules, tablets, and liquid extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access