Hydrolyzed Keratin on the European supplement market
Most ingredient pages tell you what Hydrolyzed Keratin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 204 Hydrolyzed Keratin products from 116 brands across the EU and US. 14 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €36.
New Hydrolyzed Keratin ads launched per month on Meta — last 6 months.
How brands use Hydrolyzed Keratin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 22 | 13 | — | — | €39.90 |
| United Kingdom | 14 | 10 | — | — | £35.00 |
| France | 43 | 20 | — | — | €36.40 |
| Italy | 38 | 19 | 10 | 2 | €33.50 |
| Spain | 20 | 14 | 3 | 2 | €35.98 |
| Romania | 18 | 12 | 1 | 1 | 121.50 RON |
| United States | 33 | 16 | 8 | 3 | $42.99 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Hydrolyzed Keratin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Keratin | 79 |
| Keratina Hidrolizata Hidrolizat | 73 |
| Keratina Hidrolizata (hydrolysate) | 25 |
| Keratina Hidrolizata (Cynatine® HNS) | 8 |
| Keratina Hidrolizata (solubilized) | 3 |
| Keratina Hidrolizata (colloidal) | 2 |
Regulatory & positioning
| Botanical source | Hydrolyzed Keratin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Hydrolyzed Keratin, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Hydrolyzed Keratin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hydrolyzed Keratin?
Hydrolyzed keratin is a protein-derived ingredient obtained by breaking down keratin into smaller peptides and amino acids. It is commonly used in dietary supplements and functional formulations aimed at beauty and personal care markets. This ingredient is typically included in products marketed for hair, skin, and nail health due to its protein-based composition. Hydrolyzed keratin is valued for its compatibility with other amino acids and proteins, making it a popular choice in formulations targeting structural support and cosmetic applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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