Hyaluronic acid on the European supplement market
Most ingredient pages tell you what Hyaluronic acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 3,385 Hyaluronic acid products from 885 brands across the EU and US. 270 brands advertise it on Meta right now, and new-ad activity cooled 28% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €46.
New Hyaluronic acid ads launched per month on Meta — last 6 months.
How brands use Hyaluronic acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 515 | 116 | 152 | 25 | €37.25 |
| United Kingdom | 424 | 135 | 49 | 8 | £34.98 |
| France | 281 | 93 | 338 | 29 | €36.10 |
| Italy | 382 | 115 | 194 | 44 | €34.78 |
| Spain | 369 | 105 | 104 | 31 | €31.23 |
| Romania | 572 | 77 | 539 | 42 | 151.98 RON |
| United States | 231 | 85 | 28 | 15 | $42.58 |
| Austria | 64 | 25 | 24 | 4 | €36.90 |
Who is on the shelf right now
Top brands by number of Hyaluronic acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid hialuronic | 2,552 |
| Acid hialuronic (sodium salt) | 682 |
| Acid hialuronic (sodium hyaluronate) | 100 |
| Acid hialuronic Hidrolizat | 26 |
| Acid hialuronic (low molecular weight) | 14 |
| Acid hialuronic (salt) | 11 |
Regulatory & positioning
| Botanical source | Hyaluronic acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | beauty, joint health |
Where Hyaluronic acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hyaluronic acid?
Hyaluronic acid is a naturally occurring polysaccharide classified as a glycosaminoglycan. It is commonly used in dietary supplements formulated for beauty and joint health applications. This ingredient is often included in products marketed for skin hydration and joint comfort, typically combined with other compounds such as collagen or glucosamine. Hyaluronic acid is valued for its water-binding properties and its role in maintaining tissue structure. It is available in various molecular weights, which can influence its formulation and intended use within supplement products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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