Humic Acid on the European supplement market
Most ingredient pages tell you what Humic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 59 Humic Acid products from 35 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €30.
New Humic Acid ads launched per month on Meta — last 6 months.
How brands use Humic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 17 | 14 | — | — | €29.90 |
| United Kingdom | 12 | 6 | — | — | £24.97 |
| Italy | 1 | 1 | — | — | — |
| Spain | 3 | 3 | — | — | — |
| Romania | 2 | 1 | — | — | — |
| United States | 7 | 2 | 1 | 1 | $31.95 |
| Switzerland | 2 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Humic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Humic acid | 51 |
| Acid humic (50% humic acid, 30% fulvic acid) | 8 |
Regulatory & positioning
| Botanical source | Humic acid |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, immunity |
No EFSA-authorized health claim exists for Humic Acid, yet brands market it for liver health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Humic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Humic Acid?
Humic acid is a complex mixture of organic acids derived from the decomposition of plant and microbial matter in soil. It is classified as a natural organic compound rather than a vitamin, mineral, or amino acid. Humic acid is commonly used in dietary supplements formulated for liver health and immunity. It is often included in products that aim to leverage its natural origin and broad spectrum of organic components. Typically, humic acid appears in formulations alongside other botanical extracts and minerals to complement overall supplement profiles targeting general wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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