Horsetail on the European supplement market
Most ingredient pages tell you what Horsetail is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 999 Horsetail products from 310 brands across the EU and US. 39 brands advertise it on Meta right now, and new-ad activity grew 33% in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €30.
New Horsetail ads launched per month on Meta — last 6 months.
How brands use Horsetail, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 73 | 34 | 2 | 2 | €29.97 |
| United Kingdom | 54 | 29 | — | — | £30.00 |
| France | 79 | 33 | 17 | 6 | €32.50 |
| Italy | 110 | 40 | 49 | 13 | €24.00 |
| Spain | 102 | 47 | 40 | 5 | €22.14 |
| Romania | 403 | 48 | 34 | 8 | 42.70 RON |
| United States | 57 | 33 | 5 | 3 | $39.00 |
| Austria | 12 | 6 | — | — | €39.95 |
Who is on the shelf right now
Top brands by number of Horsetail products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Coada-calului Extract | 319 |
| Coada-calului (herb) | 89 |
| Coada calului Extract (herba) | 79 |
| Coada-calului (aerial parts powder) | 57 |
| Equisetum arvense L. | 49 |
| Coada-calului Oxid Extract | 38 |
Regulatory & positioning
| Botanical source | Equisetum arvense |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, liver health, respiratory |
No EFSA-authorized health claim exists for Horsetail, yet brands market it for joint health, liver health, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Horsetail shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Horsetail?
Horsetail (Equisetum arvense) is a plant-based botanical extract commonly used in dietary supplements. It contains various bioactive compounds, including silica, flavonoids, and minerals. Horsetail extract is typically included in formulations marketed for joint health, liver health, and respiratory support. Its use in supplements is often associated with traditional herbal applications. The ingredient is valued for its natural origin and compatibility with other botanical extracts in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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