Horseradish on the European supplement market
Most ingredient pages tell you what Horseradish is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 48 Horseradish products from 31 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
New Horseradish ads launched per month on Meta — last 6 months.
How brands use Horseradish, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 9 | — | — | €24.95 |
| United Kingdom | 3 | 2 | — | — | — |
| Italy | 6 | 6 | — | — | — |
| Romania | 15 | 6 | 3 | 2 | 62.45 RON |
| United States | 2 | 1 | — | — | — |
| Austria | 1 | 1 | 1 | 1 | — |
| Switzerland | 5 | 3 | — | — | — |
| Hungary | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Horseradish products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Horseradish, Meerrettich, Kren, Cran, Cren, Crenno Extract | 14 |
| Hrean Extract | 10 |
| Horseradish, Meerrettich, Kren, Cran, Cren, Crenno (pulbere din radacini) | 8 |
| Armoracia rusticana | 6 |
| Horseradish, Meerrettich, Kren, Cran, Cren, Crenno | 4 |
| Horseradish Root Powder | 2 |
Regulatory & positioning
| Botanical source | Armoracia rusticana |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | respiratory, gut health |
Where Horseradish shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Horseradish?
Horseradish (Armoracia rusticana) is a botanical extract derived from the root of a perennial plant in the Brassicaceae family. It contains various bioactive compounds, including glucosinolates and isothiocyanates, which contribute to its characteristic pungent aroma and flavor. Horseradish extract is commonly used in dietary supplements formulated for respiratory and gut health. It is typically included in products marketed for respiratory support and digestive wellness, often combined with other botanical ingredients to enhance sensory appeal and formulation diversity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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