Horehound on the European supplement market
Most ingredient pages tell you what Horehound is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 38 Horehound products from 25 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Hungary has the largest shelf. The median EU shelf price sits around €19.
How brands use Horehound, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | — | — | €18.50 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 6 | 6 | — | — | €13.90 |
| Spain | 1 | 1 | — | — | — |
| Romania | 4 | 3 | 1 | 1 | — |
| United States | 4 | 3 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Horehound products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Unguraș | 12 |
| Unguraș (herbal blend) | 7 |
| Unguraș (herba) | 5 |
| Unguraș | 5 |
| Unguraș (aerial parts) | 4 |
| Marrubium vulgare | 2 |
Regulatory & positioning
| Botanical source | Marrubium vulgare |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, gut health |
No EFSA-authorized health claim exists for Horehound, yet brands market it for liver health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Horehound shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Horehound?
Horehound (Marrubium vulgare) is a botanical extract derived from a perennial herb in the Lamiaceae family. It is commonly included in dietary supplements formulated for liver health and gut health. Horehound contains a variety of phytochemicals, including bitter compounds and flavonoids, which contribute to its traditional use in herbal formulations. It is typically used in products marketed for digestive support and liver function. As a plant-based ingredient, horehound is valued for its role in complex botanical blends within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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