Hops on the European supplement market
Most ingredient pages tell you what Hops is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 417 Hops products from 209 brands across the EU and US. 23 brands advertise it on Meta right now, and new-ad activity cooled 8% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €26.
New Hops ads launched per month on Meta — last 6 months.
How brands use Hops, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 89 | 42 | 19 | 6 | €29.90 |
| United Kingdom | 74 | 34 | — | — | £26.80 |
| France | 16 | 11 | 1 | 1 | €25.65 |
| Italy | 22 | 17 | 12 | 5 | €23.00 |
| Spain | 48 | 24 | — | — | €24.52 |
| Romania | 87 | 32 | 34 | 8 | 52.03 RON |
| United States | 33 | 18 | 1 | 1 | $27.95 |
| Austria | 15 | 10 | 2 | 1 | €25.90 |
Who is on the shelf right now
Top brands by number of Hops products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Hamei Extract | 195 |
| Hamei | 178 |
| Hamei (cones) | 10 |
| Hamei (strobiles) | 8 |
| 8-Prenylnaringenin | 5 |
| Hamei (flower) | 5 |
Regulatory & positioning
| Botanical source | Hops |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | sleep, stress, womens health |
Where Hops shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hops?
Hops is a botanical extract derived from the flowers of the Humulus lupulus plant. It is commonly used in dietary supplements formulated for sleep, stress, mood, and women’s health. As a plant-based ingredient, hops is often included in formulations targeting relaxation and hormonal balance. It is typically found in combination with other botanicals or nutrients in capsules, tablets, or tinctures. Hops is valued for its aromatic properties and its role in traditional herbal formulations within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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