Hoodia on the European supplement market
Most ingredient pages tell you what Hoodia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 20 Hoodia products from 10 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Hoodia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 10 | 4 | — | — | £54.99 |
| France | 2 | 1 | — | — | — |
| Italy | 3 | 1 | — | — | — |
| Romania | 3 | 2 | — | — | — |
| United States | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Hoodia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Hoodia gordonii | 13 |
| Hoodia gordonii (Masson) Sweet ex Decne | 5 |
| P57 molecule | 2 |
| Hoodia gordonii | 1 |
Regulatory & positioning
| Botanical source | Hoodia gordonii |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss |
No EFSA-authorized health claim exists for Hoodia, yet brands market it for weight loss — the gap between claim and positioning is itself a competitive signal.
Where Hoodia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hoodia?
Hoodia, scientifically known as Hoodia gordonii, is a botanical extract derived from a succulent plant native to Southern Africa. It is primarily used in dietary supplements marketed for weight loss. Hoodia is typically included in formulations aiming to support appetite control and calorie management, often combined with other plant extracts or ingredients targeting metabolic processes. As a natural plant extract, it appeals to consumers seeking plant-based options in their supplement choices. Hoodia is not classified as a vitamin, mineral, amino acid, probiotic, or fatty acid but specifically as a botanical ingredient.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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