Honey on the European supplement market
Most ingredient pages tell you what Honey is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 645 Honey products from 183 brands across the EU and US. 82 brands advertise it on Meta right now, and new-ad activity cooled 15% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €20.
New Honey ads launched per month on Meta — last 6 months.
How brands use Honey, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 46 | 21 | 30 | 14 | €29.95 |
| United Kingdom | 132 | 40 | 4 | 2 | £19.99 |
| France | 82 | 21 | 40 | 14 | €15.10 |
| Italy | 44 | 17 | 73 | 11 | €17.27 |
| Spain | 19 | 14 | 7 | 5 | €18.25 |
| Romania | 240 | 35 | 89 | 23 | 60.00 RON |
| United States | 54 | 20 | 3 | 3 | $39.95 |
| Austria | 2 | 2 | 7 | 3 | — |
Who is on the shelf right now
Top brands by number of Honey products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Miere | 505 |
| Miere (manuka) | 105 |
| Miere (raw organic) | 12 |
| Miere (organic) | 6 |
| Miere Extract | 5 |
| Miere (polyfloral) | 4 |
Regulatory & positioning
| Botanical source | Miere polifloră |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity, longevity |
Where Honey shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Honey?
Honey (Miere polifloră) is a natural substance primarily composed of sugars, trace enzymes, amino acids, vitamins, and minerals. It is classified as a natural sweetener and botanical extract. Honey is commonly used in dietary supplements formulated for gut health, immunity, and longevity. Its inclusion is often aimed at providing a natural flavor profile and contributing to the overall formulation of products targeting these markets. Honey is valued for its multifunctional properties in supplement development, particularly in formulations emphasizing natural and traditional ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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