Hogweed on the European supplement market
Most ingredient pages tell you what Hogweed is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 51 Hogweed products from 22 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New Hogweed ads launched per month on Meta — last 6 months.
How brands use Hogweed, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| France | 2 | 1 | — | — | — |
| Romania | 49 | 21 | 19 | 5 | 49.20 RON |
Who is on the shelf right now
Top brands by number of Hogweed products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Brânca ursului | 35 |
| Bearberry | 10 |
| Bearberry | 4 |
| Bearberry | 2 |
| Bearberry | 1 |
| Bearberry | 1 |
Regulatory & positioning
| Botanical source | Hogweed |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, womens health, hormonal |
No EFSA-authorized health claim exists for Hogweed, yet brands market it for sexual health, womens health, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Hogweed shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hogweed?
Hogweed is a botanical extract derived from plants of the Heracleum genus. It is classified as a plant-based ingredient commonly incorporated into dietary supplements. Hogweed extracts are typically used in formulations marketed for sexual health, women’s health, and hormonal balance. The extract contains various phytochemicals that contribute to its use in these product categories. It is valued for its botanical origin and is often included alongside other herbal ingredients in complex supplement blends targeting adult consumers.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access