Highly Branched Cyclic Dextrin on the European supplement market
Most ingredient pages tell you what Highly Branched Cyclic Dextrin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 45 Highly Branched Cyclic Dextrin products from 30 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €33.
How brands use Highly Branched Cyclic Dextrin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 11 | 8 | — | — | €30.90 |
| United Kingdom | 4 | 3 | — | — | — |
| Italy | 11 | 6 | — | — | €29.52 |
| Spain | 5 | 3 | — | — | €37.90 |
| Romania | 4 | 1 | — | — | — |
| United States | 6 | 5 | — | — | $45.47 |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Highly Branched Cyclic Dextrin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Hochverzweigtes zyklisches Dextrin (SusCarb®) | 17 |
| Highly branched cyclic dextrin | 11 |
| Hochverzweigtes zyklisches Dextrin (Cluster Dextrin®) | 11 |
| Hochverzweigtes zyklisches Dextrin Extract | 5 |
| Cyclodextrin | 1 |
| HBCD | 1 |
Regulatory & positioning
| Botanical source | Highly branched cyclic dextrin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, sports recovery |
No EFSA-authorized health claim exists for Highly Branched Cyclic Dextrin, yet brands market it for energy, sports recovery — the gap between claim and positioning is itself a competitive signal.
Where Highly Branched Cyclic Dextrin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Highly Branched Cyclic Dextrin?
Highly branched cyclic dextrin is a carbohydrate derived from starch, classified as a cyclic oligosaccharide. It is characterized by its unique molecular structure, which results in rapid digestion and absorption. This ingredient is commonly used in products marketed for energy and sports recovery, particularly in formulations designed to provide sustained carbohydrate release. It is typically found in sports nutrition supplements such as energy gels, drinks, and powders aimed at athletes and active individuals.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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