Herbs on the European supplement market
Most ingredient pages tell you what Herbs is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 29 Herbs products from 20 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
How brands use Herbs, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | — | — | — |
| United Kingdom | 2 | 2 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 9 | 5 | — | — | 111.00 RON |
| United States | 9 | 6 | — | — | $37.47 |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Herbs products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Blend | 11 |
| Herbs | 5 |
| Herbs (blend) | 3 |
| Spice Herb Extract | 2 |
| Herbs Extract | 1 |
| Marin Spice-Herb Extract | 1 |
Regulatory & positioning
| Botanical source | Herbs |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, stress, general wellness |
No EFSA-authorized health claim exists for Herbs, yet brands market it for immunity, stress, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Herbs shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Herbs?
Herbs are plant-based substances commonly used as botanical extracts in dietary supplements. They are incorporated into formulations aimed at a variety of applications, including immunity, stress and mood management, and general wellness. Herbs encompass a wide range of species and preparations, such as dried leaves, roots, or standardized extracts. These ingredients are valued for their natural origin and versatility in supplement products. They are typically found in capsules, powders, teas, and liquid extracts, catering to consumer interest in plant-derived options within the wellness market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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