Hemp on the European supplement market
Most ingredient pages tell you what Hemp is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 179 Hemp products from 68 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €34.
New Hemp ads launched per month on Meta — last 6 months.
How brands use Hemp, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 48 | 15 | 13 | 3 | €42.49 |
| United Kingdom | 5 | 4 | — | — | — |
| France | 15 | 6 | 2 | 2 | €39.99 |
| Italy | 9 | 6 | — | — | €35.18 |
| Spain | 11 | 8 | — | — | €19.34 |
| Romania | 28 | 8 | — | — | 288.62 RON |
| United States | 6 | 3 | — | — | $20.75 |
| Austria | 1 | 1 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Hemp products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cannabis sativa Extract | 101 |
| Cânepă Extract | 26 |
| Hemp Seeds | 18 |
| Hemp Seeds | 9 |
| Cânepă (protein) | 7 |
| Cânepă (protein powder) | 7 |
Regulatory & positioning
| Botanical source | Cannabis sativa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Hemp, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Hemp shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hemp?
Hemp (Cannabis sativa) is a botanical extract derived from the seeds and flowers of the hemp plant. It is commonly used in dietary supplements as a source of essential fatty acids, including omega-3 and omega-6. Hemp extracts are frequently included in products marketed for stress, mood, and sleep support. These supplements often combine hemp with other botanicals or nutrients to target relaxation and wellness. Hemp’s profile as a plant-based ingredient makes it popular in formulations aiming to appeal to consumers seeking natural or plant-derived components.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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