Helichrysum on the European supplement market
Most ingredient pages tell you what Helichrysum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 48 Helichrysum products from 35 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Spain has the largest shelf. The median EU shelf price sits around €23.
New Helichrysum ads launched per month on Meta — last 6 months.
How brands use Helichrysum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| France | 6 | 5 | — | — | €23.90 |
| Italy | 13 | 8 | — | — | €21.90 |
| Spain | 14 | 9 | — | — | €23.08 |
| Romania | 7 | 7 | 1 | 1 | 71.87 RON |
| Poland | 3 | 1 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Helichrysum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Helichrysum Extract | 19 |
| Helichrysum italicum | 15 |
| Helichrysum Essential Oil | 8 |
| Helichrysum (flower) | 3 |
| Helichrysum (5%) | 2 |
| Helichrysum (macerate) | 2 |
Regulatory & positioning
| Botanical source | Helichrysum italicum |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, joint health, liver health |
No EFSA-authorized health claim exists for Helichrysum, yet brands market it for respiratory, joint health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Helichrysum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Helichrysum?
Helichrysum (Helichrysum italicum) is a botanical extract derived from the flowering plant commonly found in the Mediterranean region. It is used in dietary supplements primarily for its aromatic and phytochemical properties. Helichrysum extract is commonly included in formulations marketed for respiratory health, joint health, and liver health. Its incorporation in supplements is often aimed at leveraging its traditional use and bioactive compound profile. The ingredient is typically found in liquid extracts, tinctures, or standardized powder forms within complex botanical blends or single-ingredient products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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