Hazelnut on the European supplement market
Most ingredient pages tell you what Hazelnut is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 122 Hazelnut products from 48 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €14.
New Hazelnut ads launched per month on Meta — last 6 months.
How brands use Hazelnut, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 32 | 10 | 18 | 4 | €25.90 |
| United Kingdom | 19 | 8 | — | — | £19.99 |
| France | 8 | 4 | 5 | 3 | €15.95 |
| Italy | 23 | 9 | 13 | 5 | €3.10 |
| Spain | 10 | 5 | 11 | 4 | €11.50 |
| Romania | 24 | 9 | 2 | 2 | 49.08 RON |
| Austria | 3 | 1 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Hazelnut products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Alun | 33 |
| Alun (roasted pieces) | 15 |
| Alun (aroma) | 11 |
| Alun (paste) | 10 |
| Alun (extract) | 10 |
| Alun (roasted ground) | 8 |
Regulatory & positioning
| Botanical source | Corylus avellana |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | sexual health, mens health, cholesterol |
Where Hazelnut shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Hazelnut?
Hazelnut (Corylus avellana) is a botanical ingredient derived from the nuts of the hazel tree. It is primarily composed of healthy fats, including monounsaturated fatty acids, as well as vitamins, minerals, and antioxidants. Hazelnut extracts or oils are commonly used in dietary supplements formulated for sexual health, men’s health, and cholesterol management. Its nutrient profile makes it a versatile component in formulations targeting cardiovascular wellness and hormone-related support, often incorporated as a natural source of fatty acids and micronutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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