Gynostemma on the European supplement market
Most ingredient pages tell you what Gynostemma is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 85 Gynostemma products from 41 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity cooled 95% in the last 30 days. Spain shows the heaviest advertising, while Switzerland has the largest shelf. The median EU shelf price sits around €31.
New Gynostemma ads launched per month on Meta — last 6 months.
How brands use Gynostemma, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 5 | — | — | — |
| United Kingdom | 10 | 6 | — | — | £47.45 |
| France | 1 | 1 | 1 | 1 | — |
| Italy | 12 | 6 | 15 | 2 | — |
| Spain | 6 | 4 | 16 | 1 | €31.33 |
| Romania | 6 | 4 | — | — | 124.01 RON |
| United States | 20 | 8 | — | — | $59.47 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Gynostemma products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Gynostemma Actiponin® Extract | 52 |
| Gynostemma Actiponin® (fermented) | 19 |
| Gynostemma pentaphyllum Extract | 7 |
| Gynostemma Actiponin® | 4 |
| Gynostemma Actiponin® | 2 |
| Gynostemma pentaphyllum (Thunb.) Makino | 1 |
Regulatory & positioning
| Botanical source | Gynostemma pentaphyllum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | longevity, energy |
No EFSA-authorized health claim exists for Gynostemma, yet brands market it for longevity, energy — the gap between claim and positioning is itself a competitive signal.
Where Gynostemma shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Gynostemma?
Gynostemma pentaphyllum is a botanical extract derived from a climbing vine native to Asia. It is classified as a plant extract and is commonly incorporated into dietary supplements. Gynostemma is frequently used in formulations marketed for longevity and energy, often found in products aimed at general wellness and vitality. The extract contains various saponins and other phytochemicals typical of adaptogenic herbs. Its inclusion in supplement blends is intended to complement other botanical ingredients targeting similar consumer interests.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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