Guelder Rose on the European supplement market
Most ingredient pages tell you what Guelder Rose is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 29 Guelder Rose products from 15 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
How brands use Guelder Rose, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 9 | 3 | — | — | £16.99 |
| France | 3 | 2 | — | — | — |
| Romania | 6 | 4 | — | — | 104.53 RON |
| United States | 10 | 5 | — | — | $24.45 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Guelder Rose products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Călin | 12 |
| Călin (tincture) | 7 |
| Călin Extract | 6 |
| Călin (mother tincture) | 4 |
Regulatory & positioning
| Botanical source | Viburnum opulus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, joint health |
No EFSA-authorized health claim exists for Guelder Rose, yet brands market it for womens health, joint health — the gap between claim and positioning is itself a competitive signal.
Where Guelder Rose shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Guelder Rose?
Guelder Rose (Viburnum opulus) is a botanical extract derived from the fruit and bark of the Viburnum opulus plant. It is commonly used as a plant-based ingredient in dietary supplements. Guelder Rose is typically included in formulations marketed for women’s health and joint health. Its incorporation is favored in products aiming to provide natural botanical options. The extract contains various phytochemicals, contributing to its use in complex supplement blends rather than as a standalone nutrient.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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