Guava on the European supplement market
Most ingredient pages tell you what Guava is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 91 Guava products from 31 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €72.
New Guava ads launched per month on Meta — last 6 months.
How brands use Guava, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 65 | 13 | 21 | 1 | €71.88 |
| United Kingdom | 12 | 9 | — | — | £28.99 |
| France | 3 | 1 | — | — | — |
| Italy | 3 | 1 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| United States | 4 | 3 | — | — | — |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Guava products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Guava Extract | 49 |
| Psidium guajava Extract | 27 |
| Guava (fruit powder) | 8 |
| Guava (fruit juice powder) | 2 |
| Guava | 2 |
| Guava (concentrate) | 1 |
Regulatory & positioning
| Botanical source | Psidium guajava |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Guava, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Guava shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Guava?
Guava (Psidium guajava) is a botanical ingredient derived from the tropical fruit-bearing tree. It is commonly used as a plant extract in dietary supplements. Guava extracts are incorporated into formulations marketed for immunity and gut health, often valued for their content of vitamins, antioxidants, and dietary fiber. This ingredient is typically found in capsules, powders, and functional beverages targeting consumers interested in natural plant-based components. Its use in supplement products aligns with trends favoring botanical diversity and plant-derived nutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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