Guarana on the European supplement market
Most ingredient pages tell you what Guarana is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,437 Guarana products from 662 brands across the EU and US. 115 brands advertise it on Meta right now, and new-ad activity cooled 22% in the last 30 days. France shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €28.
New Guarana ads launched per month on Meta — last 6 months.
How brands use Guarana, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 299 | 74 | 94 | 7 | €32.90 |
| United Kingdom | 204 | 63 | 15 | 5 | £32.00 |
| France | 229 | 87 | 193 | 35 | €29.99 |
| Italy | 310 | 79 | 45 | 15 | €25.63 |
| Spain | 262 | 87 | 34 | 9 | €25.89 |
| Romania | 240 | 52 | 186 | 13 | 129.45 RON |
| United States | 392 | 116 | 64 | 22 | $39.99 |
| Austria | 63 | 18 | 36 | 2 | €26.45 |
Who is on the shelf right now
Top brands by number of Guarana products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Guarana (caffeine) | 997 |
| Guarana Extract | 642 |
| Guarana (anhydrous) | 252 |
| Guarana | 204 |
| Paullinia cupana Kunth extract | 134 |
| Guarana (fruit powder) | 82 |
Regulatory & positioning
| Botanical source | Paullinia cupana |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, weight loss |
No EFSA-authorized health claim exists for Guarana, yet brands market it for energy, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Guarana shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Guarana?
Guarana (Paullinia cupana) is a plant-based botanical extract derived from the seeds of a climbing shrub native to the Amazon basin. It is commonly included in dietary supplements marketed for energy and weight management. Guarana contains natural stimulants such as caffeine, which contribute to its use in formulations aimed at enhancing alertness and reducing fatigue. This ingredient is frequently found in energy drinks, pre-workout supplements, and weight loss products. Its botanical origin and stimulant profile make it a popular choice for formulators targeting consumers interested in natural sources of caffeine.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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