Guar Gum on the European supplement market
Most ingredient pages tell you what Guar Gum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 126 Guar Gum products from 70 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
New Guar Gum ads launched per month on Meta — last 6 months.
How brands use Guar Gum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 39 | 13 | 2 | 1 | €32.99 |
| United Kingdom | 27 | 11 | — | — | £45.99 |
| France | 3 | 3 | — | — | — |
| Italy | 16 | 13 | 1 | 1 | €24.00 |
| Spain | 5 | 4 | — | — | €36.57 |
| Romania | 2 | 2 | — | — | — |
| United States | 18 | 12 | — | — | $50.00 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Guar Gum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Guar Bean | 46 |
| Guar | 31 |
| Guar | 11 |
| Cyamopsis tetragonoloba (L.) Taub. | 10 |
| Guar | 8 |
| Guar | 5 |
Regulatory & positioning
| Botanical source | Cyamopsis tetragonoloba |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, gut health |
No EFSA-authorized health claim exists for Guar Gum, yet brands market it for weight loss, gut health — the gap between claim and positioning is itself a competitive signal.
Where Guar Gum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Guar Gum?
Guar gum (Cyamopsis tetragonoloba) is a plant-derived polysaccharide obtained from the seeds of the guar plant. It functions primarily as a soluble dietary fiber and thickening agent. Guar gum is commonly used in supplement formulations as a texturizer, stabilizer, or to enhance viscosity. It is frequently included in products marketed for weight management and digestive health due to its fiber content. Its ability to absorb water and form gels makes it useful in various powdered and liquid supplement formats.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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