Grindelia on the European supplement market
Most ingredient pages tell you what Grindelia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 42 Grindelia products from 22 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €14.
New Grindelia ads launched per month on Meta — last 6 months.
How brands use Grindelia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 3 | 2 | — | — | — |
| Italy | 6 | 5 | 3 | 2 | €13.90 |
| Spain | 4 | 3 | — | — | — |
| Romania | 24 | 10 | 4 | 2 | 42.00 RON |
| United States | 4 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Grindelia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Grindelia | 23 |
| Grindelia Extract | 14 |
| Grindelia (tincture) | 2 |
| Grindelia (tincture 1:10 aerial parts) | 1 |
| Grindelia (aerials) | 1 |
| Grindelia (aerial parts) | 1 |
Regulatory & positioning
| Botanical source | Grindelia |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, gut health, stress |
No EFSA-authorized health claim exists for Grindelia, yet brands market it for respiratory, gut health, stress — the gap between claim and positioning is itself a competitive signal.
Where Grindelia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Grindelia?
Grindelia is a botanical extract derived from the Grindelia plant, commonly used in dietary supplements. It is classified as a plant-based ingredient and is typically included in formulations targeting respiratory health, gut health, and mood or stress management. Grindelia extracts are valued for their traditional use in herbal products and are incorporated into various supplement types such as capsules, tinctures, and herbal blends. Its inclusion is often found in products marketed for supporting natural respiratory function, digestive comfort, and emotional well-being.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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