Griffonia on the European supplement market
Most ingredient pages tell you what Griffonia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 357 Griffonia products from 195 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Griffonia ads launched per month on Meta — last 6 months.
How brands use Griffonia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 58 | 31 | — | — | €35.70 |
| United Kingdom | 50 | 31 | — | — | £19.48 |
| France | 31 | 18 | 3 | 1 | €28.65 |
| Italy | 63 | 36 | 18 | 7 | €26.90 |
| Spain | 35 | 28 | 1 | 1 | €29.90 |
| Romania | 77 | 25 | 2 | 2 | 77.00 RON |
| United States | 14 | 9 | — | — | $41.97 |
| Austria | 8 | 6 | 1 | 1 | €32.65 |
Who is on the shelf right now
Top brands by number of Griffonia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Griffonia Extract | 196 |
| Griffonia simplicifolia (Vahl ex DC.) Baill. | 112 |
| Griffonia | 14 |
| 5-HTP | 11 |
| Griffonia (5-HTP) | 10 |
| Griffonia (99%) | 8 |
Regulatory & positioning
| Botanical source | Griffonia simplicifolia |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, brain health |
No EFSA-authorized health claim exists for Griffonia, yet brands market it for stress, brain health — the gap between claim and positioning is itself a competitive signal.
Where Griffonia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Griffonia?
Griffonia simplicifolia is a botanical extract derived from the seeds of the Griffonia plant. It is primarily known for its content of 5-hydroxytryptophan (5-HTP), an amino acid precursor. Griffonia extract is commonly used in dietary supplements formulated for stress management and mood regulation, as well as in products targeting brain health. It is typically included in formulations aiming to support psychological well-being and cognitive function, often combined with other botanicals or nutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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