Green-lipped Mussel on the European supplement market
Most ingredient pages tell you what Green-lipped Mussel is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 79 Green-lipped Mussel products from 46 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity cooled 90% in the last 30 days. NL shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €42.
New Green-lipped Mussel ads launched per month on Meta — last 6 months.
How brands use Green-lipped Mussel, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 23 | 14 | — | — | €33.50 |
| United Kingdom | 8 | 6 | — | — | £20.27 |
| Italy | 2 | 2 | — | — | — |
| Spain | 3 | 2 | — | — | — |
| Romania | 6 | 4 | — | — | 164.24 RON |
| United States | 6 | 4 | 4 | 1 | $53.61 |
| Austria | 5 | 4 | — | — | — |
| Switzerland | 6 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Green-lipped Mussel products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Midie verde (extract) | 35 |
| Perna canaliculus | 21 |
| Midie verde (concentrate) | 12 |
| Midie verde (ulei esențial) | 4 |
| Midie verde (freeze-dried powder) | 4 |
| Midie verde (frozen dried) | 1 |
Regulatory & positioning
| Botanical source | Perna canaliculus |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | joint health |
Where Green-lipped Mussel shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Green-lipped Mussel?
Green-lipped mussel (Perna canaliculus) is a marine-sourced ingredient derived from the shellfish native to New Zealand. It is classified as a marine extract rich in unique omega-3 fatty acids and other bioactive compounds. This ingredient is commonly used in dietary supplements formulated for joint health and mobility. It is often incorporated into capsules, powders, and functional foods aimed at consumers seeking natural marine-based components. Formulators value green-lipped mussel for its distinct fatty acid profile compared to typical fish oils.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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