Great Mullein on the European supplement market
Most ingredient pages tell you what Great Mullein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 84 Great Mullein products from 38 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
New Great Mullein ads launched per month on Meta — last 6 months.
How brands use Great Mullein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 4 | — | — | — |
| United Kingdom | 5 | 3 | — | — | £9.99 |
| France | 7 | 4 | — | — | €19.90 |
| Italy | 18 | 8 | — | — | €24.45 |
| Spain | 6 | 4 | — | — | €31.93 |
| Romania | 36 | 10 | 1 | 1 | 35.00 RON |
| United States | 2 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Great Mullein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Turita-mare (extract) | 36 |
| Agrimonia eupatoria | 35 |
| Great Burnet | 3 |
| Great Burnet Essential Oil | 2 |
| Great Burnet | 2 |
| Great Burnet | 2 |
Regulatory & positioning
| Botanical source | Great Mullein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, gut health, urinary kidney |
No EFSA-authorized health claim exists for Great Mullein, yet brands market it for liver health, gut health, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Great Mullein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Great Mullein?
Great Mullein is a botanical extract derived from the leaves and flowers of the Verbascum thapsus plant. It is commonly used in dietary supplements formulated for liver health, gut health, and urinary or kidney support. As a plant-based ingredient, Great Mullein is valued for its inclusion in herbal and natural supplement blends. It is typically found in products aimed at consumers seeking plant-derived options within these categories. The extract is utilized for its traditional use in various supplement formulations rather than as an isolated nutrient like vitamins or minerals.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access