Graviola on the European supplement market
Most ingredient pages tell you what Graviola is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 94 Graviola products from 50 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Graviola ads launched per month on Meta — last 6 months.
How brands use Graviola, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 30 | 17 | — | — | £30.09 |
| France | 8 | 5 | — | — | €32.00 |
| Italy | 2 | 2 | — | — | — |
| Spain | 5 | 4 | — | — | — |
| Romania | 12 | 7 | 5 | 3 | 64.16 RON |
| United States | 29 | 13 | 17 | 2 | $39.99 |
| Hungary | 0 | 0 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Graviola products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Graviola (extract) | 51 |
| Graviola | 14 |
| Graviola (leaves) | 8 |
| Graviola (fermented) | 7 |
| Graviola (80%) | 5 |
| Graviola (pulp) | 5 |
Regulatory & positioning
| Botanical source | Annona muricata |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, immunity |
No EFSA-authorized health claim exists for Graviola, yet brands market it for weight loss, immunity — the gap between claim and positioning is itself a competitive signal.
Where Graviola shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Graviola?
Graviola (Annona muricata) is a botanical extract derived from the leaves, fruit, and stems of the tropical tree native to Central and South America. It is classified as a plant extract and is commonly incorporated into dietary supplements. Graviola is used in products marketed for weight management and immune system support. Its inclusion in formulations typically targets consumers interested in natural or plant-based ingredients. The extract contains various phytochemicals, including acetogenins, which contribute to its profile as a botanical ingredient in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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