Grains of Paradise on the European supplement market
Most ingredient pages tell you what Grains of Paradise is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 78 Grains of Paradise products from 44 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Grains of Paradise ads launched per month on Meta — last 6 months.
How brands use Grains of Paradise, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 15 | 7 | — | — | €35.90 |
| United Kingdom | 27 | 13 | — | — | £36.99 |
| France | 1 | 1 | — | — | — |
| Italy | 5 | 4 | — | — | €32.40 |
| Romania | 5 | 4 | — | — | — |
| United States | 21 | 12 | 2 | 1 | $52.47 |
| Austria | 2 | 1 | — | — | — |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Grains of Paradise products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Aframomum melegueta Extract | 43 |
| 6-Paradol | 15 |
| Piper de Guineea Extract | 11 |
| Piper de Guineea | 9 |
| Aframomum melegueta K.Schum. | 3 |
| Piper de Guineea (super) | 3 |
Regulatory & positioning
| Botanical source | Aframomum melegueta |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, weight loss |
No EFSA-authorized health claim exists for Grains of Paradise, yet brands market it for energy, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Grains of Paradise shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Grains of Paradise?
Grains of Paradise (Aframomum melegueta) is a botanical extract derived from the seeds of a West African plant related to ginger and cardamom. It is classified as a plant-based spice extract and is commonly included in dietary supplements. This ingredient is used in products marketed for energy and weight management. Its distinctive pungent and peppery flavor also makes it a popular choice in formulations aiming to provide a natural spicy note. Grains of Paradise is typically found in thermogenic and metabolic support blends within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access