Grain Alcohol on the European supplement market
Most ingredient pages tell you what Grain Alcohol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 26 Grain Alcohol products from 12 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
How brands use Grain Alcohol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 6 | 3 | — | — | £7.96 |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Romania | 15 | 4 | — | — | 27.20 RON |
| United States | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Grain Alcohol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ethanol | 21 |
| Alcool din cereale (solution) | 3 |
| Alcool din cereale Extract | 1 |
| Alcool din cereale (organic cane alcohol) | 1 |
Regulatory & positioning
| Botanical source | Grain Alcohol |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health |
No EFSA-authorized health claim exists for Grain Alcohol, yet brands market it for liver health — the gap between claim and positioning is itself a competitive signal.
Where Grain Alcohol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Grain Alcohol?
Grain alcohol is a type of distilled ethanol derived from cereal grains such as corn, wheat, or barley. It is classified as a solvent or carrier rather than an active nutrient like vitamins or minerals. In the supplement industry, grain alcohol is commonly used as a solvent base for tinctures and botanical extracts. It is frequently found in products marketed for liver health, where it serves to extract and preserve active compounds from herbs. Grain alcohol is valued for its ability to dissolve both water-soluble and fat-soluble components, facilitating the formulation of liquid supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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