Gotu Kola on the European supplement market
Most ingredient pages tell you what Gotu Kola is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 471 Gotu Kola products from 226 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Gotu Kola ads launched per month on Meta — last 6 months.
How brands use Gotu Kola, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 24 | 18 | — | — | €34.90 |
| United Kingdom | 60 | 31 | — | — | £29.60 |
| France | 28 | 14 | 1 | 1 | €39.90 |
| Italy | 103 | 52 | 10 | 5 | €24.68 |
| Spain | 33 | 21 | — | — | €31.15 |
| Romania | 108 | 29 | 12 | 6 | 96.00 RON |
| United States | 42 | 23 | 1 | 1 | $26.99 |
| Austria | 6 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Gotu Kola products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Gotu Kola (extract) | 295 |
| Centella asiatica (L.) Urb. | 46 |
| Gotu Kola (organic) | 13 |
| Madecassoside | 12 |
| Gotu Kola | 12 |
| Asiaticoside | 12 |
Regulatory & positioning
| Botanical source | Centella asiatica |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | circulation, brain health, beauty |
No EFSA-authorized health claim exists for Gotu Kola, yet brands market it for circulation, brain health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Gotu Kola shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Gotu Kola?
Gotu Kola (Centella asiatica) is a botanical extract derived from a perennial plant native to Asia. It is commonly included in dietary supplements formulated for circulation, brain health, and beauty. As a plant-based ingredient, Gotu Kola is often used in products aiming to address cognitive function, vascular health, and skin appearance. The extract typically contains a variety of bioactive compounds such as triterpenoids and flavonoids, which contribute to its inclusion in complex supplement blends targeting multiple wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access