Goldenseal on the European supplement market
Most ingredient pages tell you what Goldenseal is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 53 Goldenseal products from 28 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
How brands use Goldenseal, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 9 | 5 | — | — | £20.97 |
| Spain | 4 | 3 | — | — | — |
| Romania | 9 | 5 | — | — | 44.40 RON |
| United States | 30 | 14 | — | — | $20.98 |
Who is on the shelf right now
Top brands by number of Goldenseal products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Hydrastis sulfat | 26 |
| Hydrastis Sulfat Extract | 14 |
| Hydrastis Sulfat (standardized to 10% berberine alkaloids) | 4 |
| Goldenseal Sulfate | 3 |
| Hydrastis Sulfat (rhizome with rootlet) | 2 |
| Hydrastis Sulfat (aerial part) | 2 |
Regulatory & positioning
| Botanical source | Hydrastis canadensis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, liver health |
No EFSA-authorized health claim exists for Goldenseal, yet brands market it for immunity, liver health — the gap between claim and positioning is itself a competitive signal.
Where Goldenseal shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Goldenseal?
Goldenseal (Hydrastis canadensis) is a botanical extract derived from the roots and rhizomes of a perennial herb native to North America. It is commonly used in dietary supplements formulated for immunity and liver health. As a plant extract, goldenseal contains alkaloids such as berberine, which contribute to its characteristic properties. It is typically included in herbal blends and complex formulations targeting general wellness and detoxification support. Goldenseal is valued in the supplement industry for its traditional use and distinctive phytochemical profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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