Goldenrod on the European supplement market
Most ingredient pages tell you what Goldenrod is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 175 Goldenrod products from 89 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €19.
New Goldenrod ads launched per month on Meta — last 6 months.
How brands use Goldenrod, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 11 | — | — | €27.45 |
| United Kingdom | 8 | 4 | — | — | £28.47 |
| France | 5 | 3 | — | — | €9.65 |
| Italy | 41 | 16 | 1 | 1 | €23.50 |
| Spain | 20 | 11 | 2 | 1 | €16.65 |
| Romania | 49 | 18 | — | — | 48.55 RON |
| United States | 6 | 3 | — | — | $61.25 |
| Austria | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Goldenrod products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Splinuță (extract) | 105 |
| Splinuță (flowering herb) | 10 |
| Splinuță Extract (herb) | 8 |
| Solidago virgaurea | 8 |
| Splinuță (herba) | 6 |
| Splinuță | 6 |
Regulatory & positioning
| Botanical source | Solidago virgaurea |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, mens health, womens health |
No EFSA-authorized health claim exists for Goldenrod, yet brands market it for urinary kidney, mens health, womens health — the gap between claim and positioning is itself a competitive signal.
Where Goldenrod shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Goldenrod?
Goldenrod (Solidago virgaurea) is a botanical extract derived from the flowering plant of the same name. It is commonly included in dietary supplements, particularly those marketed for urinary and kidney health, as well as men’s and women’s health formulations. Goldenrod contains various bioactive compounds such as flavonoids and saponins, which contribute to its use in traditional and modern supplement blends. It is typically found in herbal and botanical supplement categories, often combined with other plant extracts to target specific consumer interests related to urinary tract and reproductive wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access