Goji Berry on the European supplement market
Most ingredient pages tell you what Goji Berry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 271 Goji Berry products from 135 brands across the EU and US. 19 brands advertise it on Meta right now, and new-ad activity cooled 67% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Goji Berry ads launched per month on Meta — last 6 months.
How brands use Goji Berry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 30 | 16 | 109 | 1 | €29.99 |
| United Kingdom | 70 | 32 | — | — | £24.99 |
| France | 17 | 8 | 7 | 2 | €30.80 |
| Italy | 18 | 12 | 5 | 4 | €27.90 |
| Spain | 12 | 7 | 13 | 3 | €38.07 |
| Romania | 49 | 20 | 49 | 5 | 106.40 RON |
| United States | 44 | 23 | — | — | $41.45 |
| Austria | 7 | 3 | — | — | €34.90 |
Who is on the shelf right now
Top brands by number of Goji Berry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Boabe goji Extract | 117 |
| Lycium barbarum L. | 43 |
| Goji Berry Powder | 38 |
| Goji | 12 |
| Pudră de boabe de goji | 10 |
| Goji Berry Powder | 7 |
Regulatory & positioning
| Botanical source | Lycium barbarum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Goji Berry, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Goji Berry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Goji Berry?
Goji Berry (Lycium barbarum) is a botanical extract derived from the fruit of the Lycium barbarum plant. It is commonly incorporated into dietary supplements, particularly those marketed for immunity and longevity. The ingredient is valued for its profile of bioactive compounds, including polysaccharides, vitamins, and antioxidants. Goji Berry extracts are typically used in formulations such as capsules, powders, and functional beverages aimed at consumers interested in plant-based supplementation.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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