Goat's Rue on the European supplement market
Most ingredient pages tell you what Goat's Rue is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 29 Goat's Rue products from 12 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €24.
How brands use Goat's Rue, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 2 | 1 | — | — | — |
| Italy | 8 | 6 | 2 | 1 | €24.30 |
| Spain | 1 | 1 | — | — | — |
| United States | 16 | 2 | — | — | $59.49 |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Goat's Rue products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Galegă (herb) | 13 |
| Galegă Extract | 10 |
| Galegă (aerials) | 2 |
| Galega officinalis Extract | 1 |
| Rutabaga Extract | 1 |
| Galegă | 1 |
Regulatory & positioning
| Botanical source | Galega officinalis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, hormonal |
No EFSA-authorized health claim exists for Goat's Rue, yet brands market it for womens health, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Goat's Rue shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Goat's Rue?
Goat's Rue (Galega officinalis) is a botanical extract derived from a perennial herb. It is commonly included in dietary supplements formulated for women’s health and hormonal balance. The extract contains various phytochemicals, including flavonoids and alkaloids, which contribute to its profile as a plant-based ingredient. Goat's Rue is typically used in products marketed for hormonal support and related wellness formulations, often combined with other botanicals targeting similar consumer interests.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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