Glycine max (L.) Merr. on the European supplement market
Most ingredient pages tell you what Glycine max (L.) Merr. is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 158 Glycine max (L.) Merr. products from 88 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
New Glycine max (L.) Merr. ads launched per month on Meta — last 6 months.
How brands use Glycine max (L.) Merr., market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 53 | 20 | — | — | €26.90 |
| United Kingdom | 12 | 7 | — | — | £37.50 |
| France | 6 | 4 | 3 | 1 | €59.85 |
| Italy | 15 | 13 | — | — | €16.60 |
| Spain | 7 | 7 | — | — | — |
| Romania | 32 | 14 | 1 | 1 | 101.44 RON |
| United States | 8 | 7 | — | — | $59.00 |
| Austria | 10 | 5 | — | — | €22.40 |
Who is on the shelf right now
Top brands by number of Glycine max (L.) Merr. products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Soy | 115 |
| Soy | 11 |
| Soy | 10 |
| Soybean | 8 |
| Soy | 7 |
| Soybean | 6 |
Regulatory & positioning
| Botanical source | Glycine max |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, hormonal |
No EFSA-authorized health claim exists for Glycine max (L.) Merr., yet brands market it for womens health, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Glycine max (L.) Merr. shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Glycine max (L.) Merr.?
Glycine max (L.) Merr., commonly known as soybean, is a plant-based ingredient derived from the seeds of the soybean plant. It is rich in proteins, isoflavones, and other phytochemicals. Glycine max extracts or isolated components are frequently used in dietary supplements, particularly in formulations targeting women’s health and hormonal balance. These supplements often incorporate Glycine max due to its botanical origin and its profile of bioactive compounds. It is commonly found in products marketed for hormonal support and women’s wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access