Glycerol on the European supplement market
Most ingredient pages tell you what Glycerol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 114 Glycerol products from 45 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
How brands use Glycerol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 27 | 8 | — | — | €32.99 |
| United Kingdom | 28 | 9 | — | — | £41.97 |
| France | 1 | 1 | 1 | 1 | — |
| Italy | 18 | 5 | — | — | €33.00 |
| Spain | 5 | 2 | — | — | €39.50 |
| Romania | 16 | 6 | — | — | 110.00 RON |
| United States | 15 | 11 | — | — | $42.47 |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Glycerol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Glicerol | 82 |
| Glicerol (vegetable) | 11 |
| Glicerol (monostearate) | 4 |
| Glicerol (liquid) | 3 |
| Glicerol (ultra-concentrated powder) | 2 |
| Glicerol (powder 65%) | 2 |
Regulatory & positioning
| Botanical source | Glycerol |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | respiratory |
Where Glycerol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Glycerol?
Glycerol is a simple polyol compound commonly used as a humectant, solvent, and sweetener in various supplement formulations. It is not a vitamin, mineral, or amino acid but a sugar alcohol that helps maintain moisture and improve texture. Glycerol is frequently incorporated in liquid and softgel supplements as well as syrups and lozenges. It is commonly used in products marketed for respiratory support, where it serves as a soothing agent and carrier for active ingredients. Its versatility and safety profile make it a widely utilized ingredient in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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