Glycerine on the European supplement market
Most ingredient pages tell you what Glycerine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 27 Glycerine products from 15 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €20.
How brands use Glycerine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 3 | — | — | €19.85 |
| Italy | 1 | 1 | — | — | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 7 | 3 | — | — | 109.50 RON |
| United States | 3 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
| Hungary | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Glycerine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Glycerine | 20 |
| Glycerine (plant-based) | 3 |
| Glycerine (vegetable) | 3 |
| Glycerin | 1 |
Regulatory & positioning
| Botanical source | Glycerine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Glycerine, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Glycerine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Glycerine?
Glycerine, also known as glycerol, is a simple polyol compound commonly used as a humectant and solvent in supplement formulations. It is classified as a sugar alcohol and is frequently included in liquid and softgel supplements. Glycerine is used in products marketed for hydration and moisture retention, as well as for improving texture and stability in various delivery forms. Its versatility makes it a common ingredient in formulations such as oral liquids, syrups, and topical applications within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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