Glycerin on the European supplement market
Most ingredient pages tell you what Glycerin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 Glycerin products from 14 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
How brands use Glycerin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 3 | 3 | — | — | — |
| Romania | 10 | 4 | — | — | 39.00 RON |
| Switzerland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Glycerin products, and the forms they use.
Regulatory & positioning
| Botanical source | Glycerin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Glycerin, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Glycerin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Glycerin?
Glycerin is a sugar alcohol compound commonly used as a humectant and solvent in supplement formulations. It is a clear, odorless, and viscous liquid that helps maintain moisture and improve texture in various product types. Glycerin is frequently included in supplements marketed for hydration, such as oral rehydration solutions, liquid vitamins, and topical formulations. Its compatibility with both water- and oil-based ingredients makes it versatile in a range of delivery formats, including capsules, syrups, and gels.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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