Glutathione on the European supplement market
Most ingredient pages tell you what Glutathione is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 766 Glutathione products from 318 brands across the EU and US. 46 brands advertise it on Meta right now, and new-ad activity grew 89% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €45.
New Glutathione ads launched per month on Meta — last 6 months.
How brands use Glutathione, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 117 | 40 | 9 | 2 | €41.95 |
| United Kingdom | 215 | 71 | 9 | 5 | £44.82 |
| France | 50 | 25 | 12 | 3 | €39.90 |
| Italy | 83 | 42 | 53 | 12 | €33.50 |
| Spain | 46 | 23 | 1 | 1 | €33.08 |
| Romania | 77 | 31 | 14 | 8 | 174.50 RON |
| United States | 103 | 47 | 44 | 10 | $49.99 |
| Austria | 26 | 11 | — | — | €69.99 |
Who is on the shelf right now
Top brands by number of Glutathione products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Glutation | 305 |
| Glutation (reduced) | 169 |
| Glutation (liposomal) | 94 |
| Glutation (L-form) | 49 |
| Glutation (S-Acetyl) | 41 |
| Glutation (L-) | 33 |
Regulatory & positioning
| Botanical source | Glutathione |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, longevity, liver health |
Where Glutathione shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Glutathione?
Glutathione is a tripeptide composed of three amino acids: glutamine, cysteine, and glycine. It is commonly included in dietary supplements as a key antioxidant compound. Glutathione is frequently used in formulations marketed for immunity, longevity, and liver health. It is available in various forms, including reduced glutathione and liposomal glutathione, to enhance absorption. This ingredient is often incorporated into capsules, powders, and liquid supplements aimed at consumers interested in cellular health and detoxification support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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