Glucomannan on the European supplement market
Most ingredient pages tell you what Glucomannan is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 352 Glucomannan products from 181 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity cooled 33% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €26.
New Glucomannan ads launched per month on Meta — last 6 months.
How brands use Glucomannan, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 69 | 34 | 69 | 3 | €28.20 |
| United Kingdom | 48 | 21 | 15 | 1 | £29.99 |
| France | 38 | 21 | 54 | 11 | €27.45 |
| Italy | 60 | 29 | 28 | 9 | €22.58 |
| Spain | 39 | 22 | 9 | 1 | €23.90 |
| Romania | 31 | 17 | 9 | 5 | 74.00 RON |
| United States | 6 | 5 | — | — | $74.50 |
| Austria | 12 | 6 | — | — | €29.65 |
Who is on the shelf right now
Top brands by number of Glucomannan products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Konjac (glucomannan) Extract (gum) | 128 |
| Glucomanan | 60 |
| Glucomannan (fiber) | 27 |
| Glucomannan (concentrated 95%) | 20 |
| Glucomannan (root powder) | 16 |
| Glucomannan (enriched in glucomannan) | 15 |
Regulatory & positioning
| Botanical source | Amorphophallus konjac |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, gut health |
No EFSA-authorized health claim exists for Glucomannan, yet brands market it for weight loss, gut health — the gap between claim and positioning is itself a competitive signal.
Where Glucomannan shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Glucomannan?
Glucomannan, derived from the plant Amorphophallus konjac, is a water-soluble dietary fiber classified as a polysaccharide. It is commonly used as an ingredient in dietary supplements formulated for weight management and digestive health. Due to its high viscosity and ability to absorb water, glucomannan is often incorporated into products marketed for appetite control and gut function. It is typically found in powder, capsule, or tablet forms and may be combined with other fibers or botanical extracts in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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