Ginseng on the European supplement market
Most ingredient pages tell you what Ginseng is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,832 Ginseng products from 605 brands across the EU and US. 118 brands advertise it on Meta right now, and new-ad activity cooled 39% in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Ginseng ads launched per month on Meta — last 6 months.
How brands use Ginseng, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 298 | 93 | 151 | 9 | €34.90 |
| United Kingdom | 427 | 134 | 116 | 16 | £34.78 |
| France | 144 | 59 | 64 | 18 | €24.99 |
| Italy | 154 | 58 | 144 | 18 | €25.00 |
| Spain | 163 | 61 | 180 | 17 | €24.99 |
| Romania | 265 | 60 | 81 | 14 | 104.99 RON |
| United States | 97 | 48 | 24 | 8 | $39.95 |
| Austria | 37 | 15 | 6 | 3 | €29.40 |
Who is on the shelf right now
Top brands by number of Ginseng products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Frunze și tulpină de ginseng Extract | 734 |
| Ginsenosides | 114 |
| Ginseng Extract | 112 |
| Ginseng (radix) | 92 |
| Ginseng Extract | 67 |
| Ginseng Extract | 67 |
Regulatory & positioning
| Botanical source | Panax ginseng |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, stress |
No EFSA-authorized health claim exists for Ginseng, yet brands market it for energy, stress — the gap between claim and positioning is itself a competitive signal.
Where Ginseng shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ginseng?
Ginseng (Panax ginseng) is a botanical extract derived from the root of the Panax ginseng plant. It is commonly included in dietary supplements formulated for energy, mental focus, and stress or mood management. As a traditional adaptogenic herb, ginseng is often used in combination with other plant extracts or vitamins in formulations targeting overall vitality and mental well-being. It is available in various forms such as powders, capsules, and liquid extracts, making it versatile for different supplement delivery systems.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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