Ginkgo Biloba on the European supplement market
Most ingredient pages tell you what Ginkgo Biloba is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,270 Ginkgo Biloba products from 494 brands across the EU and US. 48 brands advertise it on Meta right now, and new-ad activity cooled 61% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €29.
New Ginkgo Biloba ads launched per month on Meta — last 6 months.
How brands use Ginkgo Biloba, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 195 | 68 | 53 | 6 | €32.74 |
| United Kingdom | 216 | 86 | 39 | 2 | £22.08 |
| France | 64 | 33 | 37 | 9 | €29.99 |
| Italy | 85 | 44 | 75 | 6 | €20.25 |
| Spain | 128 | 63 | 88 | 4 | €28.69 |
| Romania | 252 | 65 | 103 | 11 | 72.67 RON |
| United States | 137 | 55 | 4 | 3 | $49.98 |
| Austria | 28 | 13 | 2 | 1 | €24.90 |
Who is on the shelf right now
Top brands by number of Ginkgo Biloba products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ginkgo Biloba Extract | 662 |
| Ginkgo biloba L. | 308 |
| Ginkgo | 38 |
| Terpene lactones | 34 |
| Ginkgolides | 31 |
| Extract de Ginkgo Biloba (flavonol glycosides) (terpenolactones) | 30 |
Regulatory & positioning
| Botanical source | Ginkgo biloba |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health |
No EFSA-authorized health claim exists for Ginkgo Biloba, yet brands market it for brain health — the gap between claim and positioning is itself a competitive signal.
Where Ginkgo Biloba shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ginkgo Biloba?
Ginkgo biloba is a botanical extract derived from the leaves of the Ginkgo biloba tree. It is commonly used in dietary supplements formulated for cognitive function and brain health. This plant extract contains various bioactive compounds, including flavonoids and terpenoids, which are often standardized in supplement formulations. Ginkgo biloba is typically included in nootropic blends, memory support products, and general brain health supplements. It is valued for its traditional use and presence in formulations targeting mental performance and circulation-related aspects within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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