Ginger on the European supplement market
Most ingredient pages tell you what Ginger is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 3,043 Ginger products from 840 brands across the EU and US. 196 brands advertise it on Meta right now, and new-ad activity cooled 15% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Ginger ads launched per month on Meta — last 6 months.
How brands use Ginger, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 469 | 110 | 550 | 27 | €34.99 |
| United Kingdom | 697 | 175 | 392 | 10 | £23.97 |
| France | 195 | 67 | 161 | 31 | €27.10 |
| Italy | 202 | 81 | 82 | 23 | €23.90 |
| Spain | 209 | 91 | 137 | 32 | €26.36 |
| Romania | 641 | 89 | 114 | 28 | 70.06 RON |
| United States | 271 | 112 | 25 | 14 | $35.95 |
| Austria | 56 | 24 | 20 | 12 | €31.98 |
Who is on the shelf right now
Top brands by number of Ginger products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Zingiber officinale RHIZOME | 1,374 |
| Ghimbir (extract) | 1,352 |
| Ghimbir | 152 |
| Ginger Essential Oil | 68 |
| Gingerols | 48 |
| Gingerol | 22 |
Regulatory & positioning
| Botanical source | Ginger |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Ginger, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Ginger shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ginger?
Ginger is a botanical extract derived from the rhizome of the Zingiber officinale plant. It is commonly incorporated into dietary supplements, particularly those marketed for gut health and immunity. Ginger extract contains various bioactive compounds, including gingerols and shogaols, which contribute to its characteristic flavor and aroma. It is used in formulations such as digestive aids, immune support blends, and general wellness products. Due to its versatile profile, ginger is often combined with other botanical extracts or nutrients to enhance product appeal in the natural supplement market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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