Gentian on the European supplement market
Most ingredient pages tell you what Gentian is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 354 Gentian products from 120 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity cooled 73% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €30.
New Gentian ads launched per month on Meta — last 6 months.
How brands use Gentian, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 132 | 35 | 10 | 3 | €39.95 |
| United Kingdom | 21 | 8 | — | — | £17.60 |
| France | 7 | 5 | — | — | €28.55 |
| Italy | 21 | 10 | 6 | 2 | €23.30 |
| Spain | 12 | 4 | 7 | 2 | €24.99 |
| Romania | 111 | 29 | 1 | 1 | 53.50 RON |
| United States | 20 | 12 | — | — | $46.47 |
| Austria | 19 | 9 | — | — | €34.45 |
Who is on the shelf right now
Top brands by number of Gentian products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Gentiană Extract | 181 |
| Gentiană | 49 |
| Ghinţură Extract | 28 |
| Gentiana lutea Extract | 20 |
| Ghinţură | 14 |
| Ghinţură (root powder) (distillate) | 12 |
Regulatory & positioning
| Botanical source | Gentiana lutea |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, liver health |
No EFSA-authorized health claim exists for Gentian, yet brands market it for gut health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Gentian shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Gentian?
Gentian (Gentiana lutea) is a botanical extract derived from the root of the gentian plant. It is commonly used in dietary supplements formulated for digestive and liver health. As a bitter herb, gentian is often included in products marketed for gut health to support digestive processes and in liver health formulations. Its use is prevalent in traditional herbal blends as well as modern supplement formulations targeting overall digestive comfort and liver-related applications. Gentian extract is valued for its distinctive bitter compounds that contribute to its inclusion in these types of supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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