GABA on the European supplement market
Most ingredient pages tell you what GABA is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 499 GABA products from 283 brands across the EU and US. 48 brands advertise it on Meta right now, and new-ad activity cooled 11% in the last 30 days. Spain shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €36.
New GABA ads launched per month on Meta — last 6 months.
How brands use GABA, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 73 | 36 | 15 | 5 | €39.90 |
| United Kingdom | 29 | 17 | — | — | £49.95 |
| France | 45 | 25 | 14 | 6 | €34.85 |
| Italy | 47 | 35 | 9 | 7 | €22.80 |
| Spain | 73 | 42 | 132 | 7 | €28.77 |
| Romania | 50 | 25 | 10 | 8 | 106.30 RON |
| United States | 129 | 65 | 3 | 3 | $41.09 |
| Austria | 9 | 7 | — | — | €52.40 |
Who is on the shelf right now
Top brands by number of GABA products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid gamma-aminobutiric | 486 |
| GABA (PharmaGABA™) | 4 |
| GABA (fermented) | 3 |
| GABA Liposomal | 2 |
| GABA (complex) | 1 |
| GABA (purified) | 1 |
Regulatory & positioning
| Botanical source | GABA |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | brain health, stress |
Where GABA shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is GABA?
GABA (gamma-aminobutyric acid) is a non-protein amino acid that functions as a neurotransmitter in the central nervous system. It is commonly included in dietary supplements formulated for brain health, stress management, and mood support. GABA is often used in products marketed for relaxation and mental calmness. Its inclusion is popular in formulations targeting consumers interested in cognitive and emotional well-being. As a naturally occurring compound in the body, GABA is available in various forms such as capsules, powders, and functional beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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