Fulvic Acid on the European supplement market
Most ingredient pages tell you what Fulvic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 203 Fulvic Acid products from 124 brands across the EU and US. 32 brands advertise it on Meta right now, and new-ad activity cooled 82% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €30.
New Fulvic Acid ads launched per month on Meta — last 6 months.
How brands use Fulvic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 26 | 22 | 5 | 3 | €29.95 |
| United Kingdom | 72 | 33 | 14 | 2 | £29.95 |
| France | 16 | 12 | 303 | 10 | €27.99 |
| Italy | 6 | 6 | 2 | 2 | €36.95 |
| Spain | 10 | 8 | 12 | 4 | €23.77 |
| Romania | 14 | 11 | 4 | 4 | 108.03 RON |
| United States | 40 | 19 | 5 | 3 | $29.99 |
| Switzerland | 5 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Fulvic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid fulvic (purified) | 51 |
| Fulvic acid | 37 |
| Acid fulvic (organic) | 26 |
| Acid fulvic (trace minerals complex) | 23 |
| Acid fulvic (trace mineral complex) | 20 |
| Acid fulvic (with trace minerals) | 14 |
Regulatory & positioning
| Botanical source | Fulvic acid |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, liver health |
No EFSA-authorized health claim exists for Fulvic Acid, yet brands market it for immunity, liver health — the gap between claim and positioning is itself a competitive signal.
Where Fulvic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fulvic Acid?
Fulvic acid is a naturally occurring organic compound classified as a humic substance, derived from the decomposition of plant and microbial matter in soil. It is commonly used as an ingredient in dietary supplements, particularly in formulations marketed for immunity and liver health. Fulvic acid is valued for its role as a complex mixture of organic acids and trace minerals, often included in mineral blends, detoxification products, and antioxidant-focused supplements. It is not a vitamin, mineral, amino acid, or probiotic but rather a botanical extract-like substance sourced from natural humic deposits.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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