Fresh Eggs on the European supplement market
Most ingredient pages tell you what Fresh Eggs is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 353 Fresh Eggs products from 100 brands across the EU and US. 19 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
New Fresh Eggs ads launched per month on Meta — last 6 months.
How brands use Fresh Eggs, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 72 | 19 | 20 | 4 | €38.95 |
| United Kingdom | 29 | 13 | 1 | 1 | £37.99 |
| France | 15 | 6 | 1 | 1 | €39.99 |
| Italy | 114 | 19 | 5 | 2 | €3.30 |
| Spain | 18 | 8 | 3 | 2 | €16.35 |
| Romania | 23 | 7 | — | — | 138.00 RON |
| United States | 27 | 12 | 4 | 4 | $34.25 |
| Austria | 7 | 3 | 1 | 1 | €22.45 |
Who is on the shelf right now
Top brands by number of Fresh Eggs products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Egg White Powder | 140 |
| Egg White Protein | 67 |
| Egg White Protein | 45 |
| Egg | 34 |
| Egg Protein Isolate | 17 |
| Egg Protein | 14 |
Regulatory & positioning
| Botanical source | Fresh Eggs |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass, general wellness |
No EFSA-authorized health claim exists for Fresh Eggs, yet brands market it for muscle mass, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Fresh Eggs shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fresh Eggs?
Fresh eggs are a natural source of high-quality proteins, including a complete profile of essential amino acids. They also contain various vitamins and minerals, such as vitamin A, B-complex vitamins, and selenium. As a whole food ingredient, fresh eggs are incorporated into supplements primarily used in products marketed for muscle mass and general wellness. Their nutrient composition makes them a versatile component in formulations aiming to provide a broad spectrum of nutrients from a single source. Fresh eggs are typically used in powdered or dried form to facilitate inclusion in supplement products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access