Frankincense on the European supplement market
Most ingredient pages tell you what Frankincense is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 138 Frankincense products from 58 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Frankincense ads launched per month on Meta — last 6 months.
How brands use Frankincense, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 6 | — | — | €35.90 |
| United Kingdom | 17 | 5 | — | — | £1980.00 |
| France | 3 | 2 | — | — | — |
| Italy | 3 | 3 | 1 | 1 | — |
| Spain | 14 | 9 | — | — | €30.80 |
| Romania | 62 | 13 | 5 | 1 | 61.87 RON |
| United States | 19 | 13 | 5 | 1 | $39.00 |
| Poland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Frankincense products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Tămâie Extract | 42 |
| Commiphora mukul PURIFIED EXUDATE | 27 |
| Frankincense oil | 23 |
| Guggul | 11 |
| Boswellia sacra | 10 |
| Guggulsterone | 5 |
Regulatory & positioning
| Botanical source | Frankincense |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | cholesterol, weight loss, mens health |
No EFSA-authorized health claim exists for Frankincense, yet brands market it for cholesterol, weight loss, mens health — the gap between claim and positioning is itself a competitive signal.
Where Frankincense shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Frankincense?
Frankincense is a botanical extract derived from the resin of trees in the genus Boswellia. It is commonly incorporated in dietary supplements formulated for cholesterol management, weight loss, and men’s health. As a plant-based ingredient, frankincense is valued for its inclusion in products targeting general wellness and metabolic support. It is typically found in capsules, powders, and blends alongside other herbal extracts. Frankincense’s role in formulations is primarily as a natural extract ingredient, contributing to the overall profile of botanical supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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